Who's Your Giant?
The Book, the Expertise, and the Services
You Need to Get What You Want
From Towering Companies, Governments & People
The Book, the Expertise, and the Services
You Need to Get What You Want
From Towering Companies, Governments & People
How do you negotiate with Wal-Mart? With America's President over going to war? An improved education for your kids? A cleaner environment? An ethical issue with an intimidating boss? An unequal personal relationship? A Super Bowl victory for a team of losers? A capital infusion for a start-up venture? Better healthcare for your family? The return of stolen treasure, lost rights or a canceled credit car? Your survival if you're taken hostage by an armed killer? In this pioneering classic, Peter Johnston surprises us with answers to these far-flung questions, laying out unique strategies and concrete steps we can all use to handle the growing number of giants in our personal and professional lives. As readers, we travel across time – through real-life stories – uncovering the secrets of successful smaller players.
1) HOW to adopt the winning mindset for negotiating with giants.
2) HOW to choose the best conditions for influencing your giant.
3) HOW to attract your giant and penetrate giant organizations.
4) HOW to use seven different helpers to get what you want.
5) HOW to keep your ideas safe and protect yourself from giants.
6) HOW to exploit the mainstream media or your own media.
7) HOW to structure giant deals to create as much value as possible.
8) HOW to get your giant to live up to their commitments.
9) HOW to talk to your giant eye-to-eye in difficult circumstances.
10) HOW to take advantage of their strengths and your weaknesses.
11) HOW to craft credible back-up plans and winning coalitions.
12) HOW to change the game to raise your odds of success.
As one of the world's bestselling negotiation books, with ground-breaking insights and help for smaller players, this award-winning guidebook is available in print, e-book and audio (2024) formats.
Jules B. Bloch, LLB, Mediator & MLB Arbitrator
Peter Johnston is an international negotiator, advisor, and mediator whose groundbreaking results have been formally recognized by the US government for their positive economic and social impact.
He's a pioneer in helping underdogs negotiate with giants who tower over them in size and clout. His folksy, concrete advice to smaller players – entrepreneurs, athletes, struggling organizations, embattled political leaders and individuals seeking change – is driven by his experience with clients and his research into the best practices of successful smaller players across hundreds of years.
The early foundations for his approaches to influence were formed by working with founders of the Harvard Negotiation Project, the Program on Negotiation and the Harvard Negotiation Roundtable. He is a Harvard MBA, trained journalist and former corporate and investment banker.
Peter has been featured in media around the world, talking about his work and commenting on newsworthy negotiations, volatile conflicts and successful influence strategies related to politics, economics and personal relationships. Dozens of news groups have interviewed or quoted him, including CNN, PBS, ABC's “America This Morning,” FOX Business News, Oprah & Friends, US News & World Report, Business Week, Wired Magazine, The Globe and Mail, The National Post and The Wall Street Journal.
Examples of Peter’s client engagements include helping a renowned gallery negotiate the return of stolen artwork; guiding a small company in its successful efforts to get a giant retailer back as a customer; supporting the Founder and Chairman of a high-profile fashion group in negotiating the sale of his company; advising a group of municipal leaders on a sustainable regional development and governance plan; speaking at a global M&A conference about the advantages of being a smaller competitor; training the board of a large union in best negotiation practices and then counselling its executive team on critical issues; mediating a rights dispute between a national government and its aboriginal people.
“Negotiations expert Peter D. Johnston has written a highly readable book geared to helping underdogs.” The National Post
"Very valuable..." CNN News
"Johnston gives surprising answers...presenting unique strategies and concrete steps..." Harvard Business School, Alumni Bulletin Magazine
Send your proof of purchase (for any kind of format), through a photo or screen shot, to info@negotiatingwithgiants.com and we will send you our proprietary electronic preparation sheet for giant negotiations, along with a two-screen summary you can save to your mobile device.
Check out this video from when Peter first launched Negotiating with Giants in 2009
before it went on to become a global bestseller.
On the 15th anniversary of our book's launch, an audio version has finally been released.
Send your proof of purchase (for any kind of format), through a photo or screen shot, to info@negotiatingwithgiants.com and we will send you our proprietary electronic preparation sheet for giant negotiations, along with a two-screen summary you can save to your mobile device.
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